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Abstract


The Use of Tik Tok by İnönü University Faculty of Communication Students in the context of Uses and Satisfaction Approach
The latest phenomenon app, Tik Tok, which has 25 million users in Turkey, was launched in 2016 by the China-based firm Bytedance. In this study, the social media application “Tik Tok”, which has been frequently discussed in Turkey but which has not been done much in scientific terms, will be examined in the context of the usage and satisfaction approach in which people meet or fail to meet their needs. In-depth interviews will be evaluated as to why those who use other social media platforms and do not use “Tik Tok” do not prefer this application or why they prefer this social media application compared to others. In-depth interviews were conducted in the study. A social media app which is “Tik Tok”, Inonu University Faculty of Communication students uses preferences based on interviews with or why they are using what they have been using in sharing, sharing frequencies, and answers questions will be asked that will reveal the motives of sharing will be evaluated.

Keywords
Mass media, Tik Tok, uses, satisfaction, new media, motivation.


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