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The Effect of Japanese Tourists’ Travel Motivations on Tourist Satisfaction and Revisit Intention: A Case of Cappadocia
The aim of the study is to investigate the effects of travel motivation of Japanese tourists on their satisfaction and revisit intentions of Cappadocia, Turkey. Data obtained by means of the questionnaire were analysed in order to realize the aim of the study. The results of the study show that travel motivation of Japanese tourists has an effect on tourist satisfaction and revisit intention. According to the results of the multiple regression analysis, among the four subdimensions of travel motivation “innovation”, “information” and “relax” have an effect on tourist satisfaction while “shopping” has not any effect on tourist satisfaction. On the other hand, it is also revealed that among the four subdimensions of travel motivation “information” and “shopping” have an effect on revisit intention while “innovation” and “relax” have not any effect on revisit intention.

Travel motivation, tourist satisfaction, revisit intention

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