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Supression Of Human Will in The Context Of Capitalist Production Relations
This study is aiming to discuss issues such as mind cannot control instincts. Also, examining that issues of freedom of individual were violated by abusing the individual's desires through provoking the feeling of pleasure with social media. This study is also emphasizing that the sense of pleasure prevails over the mind thanks to creating a global world where the will cannot control the desires. The desires take control of the mind and lock the individual in a steel cage. A ruling class demanded human profile has been created through abusing individual's sense of pleasure with sexuality and consumption etc. It was also stated that for the victory of capitalism, the thinkers of Frankfurt School were removed from their revolutionary role in history to encouraging the individual with luxury and entertainment. In addition, degeneration of cultural values speeds up the fall of the individual minds into pleasures. With the technological developments, the options of capitalism that control the will of the individual have increased. The Neo-capitalist prevents rational behavior by using psychoanalysis methods to abuse of the individual’s subconscious in Fordist mass production. Thus, the will of the individual takes the side of consumerism, sexual desire, luxury, therefore, it cannot not control the wishes and desires. It is seen that the wishes and desires of the individual are constantly under control and consumed in this way. As a result, with psychological methods, neo-capitalism has captured the mind of the individual and has broken the space of freedom

Pleasure, the Will, Mind, Desire, the Capitalist Obedience.

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