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Abstract


The Importance of Conversatıonal Marketıng in the Covıd-19 Pandemıa Perıod and use of Chatbot Applıcatıons
Covid-19 Pandemic, which is known as the new type of corona virus and emerged in Wuhan city of China, has created a global crisis all over the world. It is of great importance that brands can correctly determine their marketing strategies and manage a good crisis during this crisis. With the development of technolo-gy and internet, conversational marketing concept has been brought to the forefront, and today Chatbot applications emerge as a preferred strategy in this crisis period. and provides busi-nesses with competitive advantage, and can deliver information through healthy, accurate, fast and consistent messages, which are the greatest needs of the target audiences. In this study, em-phasizing the importance of priority as conversational market-ing, described its importance in business as a digital marketing strategy, primarily the conceptual explanation of chatbot appli-cations and its importance in businesses. However, during a pandemic crisis makes itself felt as Covidien-19 digital conver-sions case study conducted in Turkey related to this application are discussed

Keywords
Covid-19 Pandemic, Conversational Marketing, Chatbot Appli-cations


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