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Abstract


Love Reproduction and Nostalgia in Turkish Television Series
Popular culture products have become more visible than ever through mass media. Adorno and Horkheimer have called this ‘culture industry’. This situation is associated with the concept of love in television series, which described as romantic-comedy. On the other hand, the idealized love presentation in these television series gives us the nostalgia of Yeşilçam melodrama movies. In our study, this attitude which we associate with the culture industry, the concept of love and nostalgia, was supported by three television series that we determined as a sample. Television series in romantic-comedy genre were chosen randomly, considering that they were broadcast in different years: Kiraz Mevsimi (2014), Kiralık Aşk (2015), Erkenci Kuş (2018). Some concepts (class, lifestyle, role, status and stereotype) in Berger’s sociological analysis method have been evalauted on these series. It was seen that the television series taken as a sample have conventions like Yeşilçam melodrams and put love in the center completely. With the influence of the culture industry, love is reproduced every time. Thus, both love and nostalgia become commodity.

Keywords
Culture Industry, Love, Nostalgia, Yeşilçam Melodrama, Commodity


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