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Effects On Voting Behavior Of Elective Characteristics
Many factors influence the behavior of the consumer and the decision-making process of the consumer. Individuals who are the last buyers considered "consumers" in the commercial market are called "voters" in political marketing. The voter who is the consumer of the services offered by the policies created with the political parties is the priority of all parties targeting success in the political area and is the most important key of the electoral success. In commercial markets, to produce effective and productive policies for the target audience by the business depends on determining the characteristics of the target, in other words, identifying market research and market characteristics. Political markets are also heterogeneous for having many different social elements together, and success in election can only be achieved by in-depth analysis of the different characteristics of the electorate. Many factors influence the behavior of the consumer and the decision-making process of the consumer. It can be said that the behavior of voters as a consumer, the decision-making period and the formation of political party allegiance are also influenced by these factors. At the beginning of these factors are age, gender, education level, profession and income levels of voters. In this study, a research model was established and the effects of these factors on voter behavior and decision making process were tried to be revealed.

Political Marketing, Voter Characteristics, Voting Behavior of Voters

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