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Abstract


Investigation of the Effect of Special Day Discounts on Buyers' Purchasing Behaviors
The purpose of this study is to show the effect of special day discounts on consumers' purchasing behavior. In this context, data were collected by face to face survey with 363 people living in Bolu city center. Independent samples T-test, one way ANOVA, correlation analysis and regression analysis were used in the analysis of the data through the SPSS program. T and F test results showed that special day discounts and purchasing behavior factors were changed according to gender, child possession and age groups; marital status, educational status, income groups and occupation. Moreover, according to Correlation and Regression analyzes, it was found that there was a positive and moderate relationship between these two factors and that special day discounts explained the purchase behavior of individuals by 49%.

Keywords
Special day discounts, purchasing behavior, regression analysis, buyer, effect.


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