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Abstract


Defining Op-Art (Optic Art) from Visual Perception and Graphic Design Concepts
The effort to convey the message to the masses in the most effective way has brought with it New searches in all branches of art. The Op-Art current emerging in the field of art since 1950 is an art current that deals with the perception structure of the human brain and the development of optical perception. Vasarely, Yaacov Agam and Jesus Raphael Soto, leading the movement, created an illusion with examples of moving art and kinetic art. Op-Art, which requires certain technical principles and optical rules, creates physical and psychological effects and influences the audience. In this movement of art, artists created their works according to the logic of editing and the structure of illusion with certain geometric patterns. As with Op-Art flow, visual effects are created by using color, form and line in graphic design by using three dimensionality illusion. In both graphic design and Op-Art studies, the relationship between the design product or work of art and the buyer is related to the processes that enable the realization of visual perception. The aim of this article is to define Op-Art works in terms of visual perception and graphic design concepts and to contribute to academic understanding.

Keywords
Op-Art, visual perception, visual illusion, graphic design.


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