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Abstract


The Perspectives of Employees in Green Marketing Applications in Hotel Businesses
Nowadays, companies are conscious that they cannot sustain their company’s life without having environmental sensitivity. To understand, adopt and practice the green marketing philosophy is getting more important for the tourism establishments whose main capital is natural resources. The consumers’ sensitivity about nature who constitute establishments’ intended population, is the driving force which pushes establishments to be sensitive about nature. The purpose of this study is to examine the perspective of employees for green marketing practices in the hotel according to demographic characteristics. In accordance with this purpose, four and five-star hotel in Nevşehir, are employed in the scope of the study. Four and five-star hotel’s employees have included the field research. T-test and ANOVA were employed. In the result of the analysis, it is carried out that employees' perspective on green marketing practices have been identified some difference according to demographic characteristics.

Keywords
Environment, green marketing, hotel employees, hotel business.


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