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Abstract


Interpretation of National Newspaper Head-lines in Typographic Design Techniques
In publishing products such as newspapers, magazines, and books, visual design is as important as content. Especially in the publishing sector where the race takes place in time, the news will be written, corrected and the final form will be reached and the appropriate headlines and headlines will be prepared in a very short period. At this fast pace, the headline should be well prepared in terms of readability and aesthetics. To be able to work successfully in terms of readability, it is necessary to know the anatomical structure of writing elements, a large number of font types and the most appropriate design preferences. Typographic(writing) elements are subjected to various processes in terms of readability and aesthetics after writing with the help of the keyboard. These operations are called “typographic design”. Introduction of computer technologies in the field of printing and publishing, graphic design and its sub-work, the typographic design has provided a wide range of opportunities. What is important is to achieve the best by blending these technological possibilities and knowledge. In this article, the analysis of the preferred elements used in typographic design and readability analysis of the headlines belonging to different randomly selected newspapers were made.

Keywords
National newspaper, headline, typography, readability, design.


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