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Travel Motivations of the Cultural Tourists and Its Comparison According to Tourist Typologies: A Research on Domestic Tourists in Cappadocia Region
Cultural tourism is being seen as having considerable growth potential. It is very important that policy-makers, suppliers and relevant stakeholders try to better understand the cultural tourism market by attempting to segment their customers to adapt their offer to the customer’s needs and to ensure that they are satisfied with their experience. In this context, the study aims to determine the motivation of domestic tourists who participate in cultural tourism and to analyze the differences of motivation by segmenting them according to their interest in cultural tourism and depth of experience. The study was carried out for domestic tourists visiting Cappadocia with package tours. Results from 389 completed responses to the face to face survey instrument revealed that five typologies were defined as purposeful with deep experience, sightseeing with shallow experience, casual with shallow experience, incidental with shallow experience and serendipitous with deep experience cultural tourist. It is suggested that destination managers, travel agencies and other stakeholders should better understand the needs and interests of cultural tourists in different groups and meet their wishes and needs accordingly.

Culture tourist, typology, motivation, domestic tourist, Cappadocia.

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